CORSA 2012: NECC: Fw: CORSA 2012 Convention:

[Terry&Alexis Stafford]

Another way to look at it;
Old Cars Weekly has always been good to the Corvair as stated by other. I often find their handouts and gifts donated to local car clubs as gift bag stuffers. 

It might be good ju-ju to place one ad 6-8-10 weeks out as a "thank you" for past and future support. 

Maybe it could earn us long term placement in a "calendar of events" type column they run. Maybe someone there could see it and decide to cover the event as a feature story before or after.

Maybe another publication ie; Cronos, Classic Car, Grassroots, etc could see it and do a story before or after.
I constantly hear of Corvairs being bought right under my nose (2 in the last 6 weeks) form people near me that were not in the "Corvair Hobby" at all but were long time or multiple Corvair owners.
Maybe none of this will happen but it might just be good ju-ju.

One other thing I remember being very surprised at hearing. The number of Corvair owners that are Clarks' Corvair Parts customers in their data base, that are not involved in the official "Corvair hobby." See my last point above. (the number I heard was huge, something like 10,000 in a Corsa past/current members data base but 5 to 10 times that in Clarks "active customers" data base. I wonder if a business arrangement with Clarks should be worked out to barter convention space or greatly reduced fees, in exchange for tapping that data base. We could benefit by advertising with a full page insert about the convention sent out with their orders vfor months ahead, in the packet of pages we always get with each order. And the same in the pages that come out with their annual and seasonal price list up-dates. I know they "have" to pay to be at the convention, but I don't think we can "Pay" enough to tap that resource, but barter may open a large door we have
 not been able to look into.

Just some ideas from a non-voting member.
Terry Stafford



________________________________
 From: Brian <bmoneill at juno.com>
To: conv-2012 at corvair.org; neccexec at corvair.org 
Sent: Wednesday, November 23, 2011 10:20 AM
Subject: NECC: Fw: CORSA 2012 Convention:
 

Not sure if this expense is necessary.  Looking for comments.

---------- Forwarded Message ----------
From: "Jansen, Shayne" <shayne.jansen at fwmedia.com>
To: "bmoneill at juno.com" <bmoneill at juno.com>
Subject: CORSA 2012 Convention:
Date: Tue, 22 Nov 2011 22:48:32 +0000


Hi Brian,
 
My name is Shayne with Old Cars Weekly. I found your Ad and was wondering if we could talk about potential advertising for you event in July.
 
Below is a list of future issues and rates.
 
Sizes:   1/12 page (2.25x2.25) $150 
 
            1/6 page (2.25x4.75)  $250
 
            1/3 page (4.625x4.75) $400
 
Buy 2 get one free!        
 
Available issues: 12/29, 1/5, 1/12, 1/19, 1/26, 2/2, 2/9, 2/16, 2/23, 3/1, 3/8, 3/15
 
Online Idea: Button on our e-newsletter $99.
 
We reach 58,000 subscribers and we have been in business for 40 years. Please call me or feel free to email me to discuss.
 
 
Shayne Jansen
Advertising Sales Representative 
1-888-457-2873 Ex: 13302
shayne.jansen at fwmedia.com
 

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