[PPCC] Request for Social Media Committee Communication to Go Out Under Your Name

[halpinem at comcast.net]

Thanks for the input Garrie, very much appreciated. 

Where the need for this effort comes from is related to the concerns, expressed by several members, that what we have today, by way of our communications tools, can be improved. I read that as, what we're doing isn't working. We are currently not publishing a monthly newsletter, our Facebook page is stale, and our web page is out of date (unsolicited comments by members, and prospective members). Clearly what we are doing today is not working, so, for 2018, we will chart a new, more effective path. 

You make a valid point about both the newsletter and the website. With the Editor position being open now for more than a year, it's pretty clear that no one wants to do that job (too busy, not interested, etc.), however, imo, it remains a useful communication tool for the group. What to do about those tools is the kind of thing that this committee will be looking to address. The question on that becomes, do we even need an "Editor" for a newsletter. Heck do we even need a newsletter at all anymore? 

We all volunteer for opportunities with the club, because we want to see it succeed, and thrive. With both you and Patricia having served as past Presidents of the club, you've given of your time, and heart, so you get it. After holding positions as President, VP, Membership, Activities, Editor, and now looking to the Webmaster role, I'm happy to continue serving where I can, and I'm actually looking forward to an opportunity to further move us into the digital world of the Corvair community. Happy to do it. 

We've come a long way in the past 5 years, moving from a "breakfast club" to the single most active, and engaged Corvair Club in Colorado. If you do a Google search for Colorado Corvairs, or Colorado Corvair Clubs, or any other variation, you'll see the PPCC website up at the top of the list, followed by the Club's Facebook page. We're there, at the top of the list, because we are relevant. Relevant to the hobby, and committed to the Purpose spelled out in our bylaws. The goal here is not to maintain membership, we could do that by simply doing nothing, like many clubs do. No, the purpose of the club is to promote the Corvair, and get as many folks involved in the hobby as well. Under Chris' leadership, we've done a lot of that this year, between hosting and attending car shows, putting together numerous events for the members to get their cars out in front of the public, and several events designed to bring the club members themselves together, just to enjoy each others company (40th anniversary party, RMC picnic, Christmas Party, etc.). 

I believe it is a very good time to be part of this Club. Other folks may have a different opinion. I took a look at the membership roster from 2012 the other day, and noted that of the 37 folks listed there, only 19 of those members are still current members of the club. That's more than a 50% drop rate (for a variety of reasons - moved, passed away, lost interest, etc.). The good news is that as of today, we have active 45 members in the club, which means we found 26 new folks, both in and out of state, who liked what we have to offer, and continue to offer their support. 
As you, and others, ponder the need for the committee, I would also ask that you consider joining the group, so that you can provide valuable input into the process. It's going to be a fun opportunity to impact the club, with three folks having already signed on. 

Thanks again for your insights. Much appreciated. 

Ed 


----- Original Message -----

From: "Garrie Fox via PPCC-list" <ppcc-list at corvair.org> 
To: ppcc-list at corvair.org, "christine kimberly" <chriskimberly at hotmail.com> 
Sent: Wednesday, November 22, 2017 11:35:14 AM 
Subject: Re: [PPCC] Request for Social Media Committee Communication to Go Out Under Your Name 


At first consideration, I see no need for this. However, I will further ponder it. 

Our simple club has become too complex in structure in my opinion, but I have only been a member for 26 years. 

The club has become so multifarous that some of the old fashioned fun is no longer present! 

I don't think Ed, who does serve the club in multiple functions, should be burdened further at this time. We have vacancies in the basic function of newsletter editor and the website says it has not been updated since August of 2017. 

Regards, 

Garrie Fox 
719.338.5051 
(texting not available) 


On Wednesday, November 22, 2017, 12:41:11 AM MST, christine kimberly via PPCC-list <ppcc-list at corvair.org> wrote: 





Hello PPCC Crew, 

We spend a lot of time talking about car stuff, which makes sense, after all we are at our core, a car club. But for a couple minutes, I'd like to speak to you all about communication, specifically, how we in the PPCC communicate to each other, the Corvair community, and the world. 

To say that there have been a lot of changes in the social media and communication spaces over the past couple years would be an understatement. 

Today, the PPCC utilizes four major tools to communicate to our various audiences; 

1 - the secure PPCC List email distribution is our internal communication tool (members only), 
2 - the Facebook group/page allows us to expand our reach, in a very interactive way (Facebook group members only) 
3 - The Drip Line newsletter allows us to share all of the fun things we've been doing with folks who may be interested (members and Corvair community at large) [the newsletter will be back in full force starting in 2018] 
4 - our Club website, which allows anyone with internet access to find us through a simple query in their favorite search engine (global audience) 

Additionally, we also employ a couple less aggressive communication tools to get our message out, such as our Club business cards and QR Code stickers which drive folks to our website, and beyond. 

Recognizing that we need to review our communication tools on a recurring basis, I am looking to form a "Social Media Committee", which will meet regularly throughout 2018, looking at not only how we can improve our existing communication tools (security, consistence, target audience direction, etc.), but also explore the new tools which are available for us to get the word out about what we're doing, in a timely and interactive way (YouTube, Pintrest, Instagram, Twitter, etc.). 

I have spoken to, and asked Ed Halpin to Chair for this new committee. Ed has, in turn, asked me to solicit the membership for anyone who might want to join in on the fun. No doubt this will be an impactful team of folks who will take this club to the next level, specific to our communications. 

If you have a background in web design, web security, Facebook management, or you just want to learn about all that stuff, please reach out to Ed via email at halpinem at comcast.net or give him a call at 303-619-0080 to discuss your possible involvement. Ed is looking to have the first committee meeting in early January 2018. 

Thanks in advance for your support of this very important initiative. 

Chris 




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