Corvair marketing, was: <VV> cheapest corvair ever made?

[John Kepler]

> I think you're right, Bob. They should have had a clue when the Monza's
> sales took off when it was introduced (and continued strong throughout
> its run). And certainly I regretted seeing so many 500's built
> (especially) in '67-9. But they were stuck on the notion that the
> Corvair was supposed to be ONLY an economy car. GM has trouble
> recognizing when a car shifts its market position, and instead of
> "playing the ball where it lies", they'd rather fight an uphill battle
> and then wonder why it isn't working.

Don't blame GM too much.....they had it right!  By 1967, GM was building the
Camaro/Firebird.  It cost a LOT less to build than the CorvairMonza, and
sold for a touch more money, making it the more profitable platform.
Remember, GM isn't in the business to make cars, they are in the business to
make money!  That which makes more money is better than that which makes
less!

John