<VV> The tent & PR

Dave Keillor dkeillor at tconcepts.com
Fri Sep 24 10:46:58 EDT 2010


Put Iola (Wisconsin) on the possibilities list.  I'd be happy to provide
a nice '66 convert for display plus help man (person?) the booth.

Dave Keillor
-----Original Message-----
From: virtualvairs-bounces at corvair.org
[mailto:virtualvairs-bounces at corvair.org] On Behalf Of Vairtec
Corporation
Sent: Friday, September 24, 2010 9:19 AM
Cc: virtualvairs at corvair.org; corsabod at corvair.org
Subject: Re: <VV> The tent & PR

What's missing in all the replies and suggestions so far is a PLAN.

Pete Koehler, at the beginning of the year, had a plan.  He identified 
shows and events, established a schedule, plotted the routes, contacted 
the individual event organizers, and made a season-long PLAN.

Simply waiting for local clubs or individuals to decide that they want a

CORSA canopy or promotional materials or CPF artifacts will do nothing 
except replicate the past ten years' history of the canopy being one 
place when it is wanted somewhere else.

Shuttling the canopy from Jacksonville to Cedar Rapids to Denver does 
NOTHING!  CORSA displays and promotion, and CPF displays and promotion, 
need to be in front front of potential NEW members and donors, not 
existing ones!

This year, Pete set up at the Charlotte AutoFair, a VCCA event, an AACA 
event, and the Hemmings Concours, among others.  Smart and effective!

For 2011, where should a similar display be taken?  Y'know that 100th 
anniversary event in Flint that had certain people worked up over the 
date conflict with the Denver convention?  Sound to me like a place a 
display should be set up.  AACA Fall Hershey (2011) is another.  
Others?  Let's hear suggestions!

As for the suggestion of outfitting a small trailer, I think that this 
is a logical extension of Pete's MuseumBrier plan, which quickly outgrew

the Greenbrier itself.  Instead of toting a Corvair around, source a 
local Corvair to show at each venue and move the merchandise and 
displays in a trailer specifically outfitted to carry them efficiently 
and safely.  Plan the itinerary for the next year in the current year, 
and line up the volunteers who can move the trailer between events.  
Perhaps, one year mostly in the East (as Pete's tour was this year), one

year in the West, and one year in the middle.  Rotate.

Keep the focus on the CPF, but also promote CORSA.  Offer merchandise 
that benefits each.

Pete has shown us that it can be done.  We now need to demonstrate that 
we are at least as smart as he is.

--Bob Marlow


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