<CORSA Chapters> Sharing Chapter Members

[King,Bob,Allentown,Purchasing]

I adopted emailing copies and actually dropped the membership fee for
those members 3 years ago. Email members sometimes get a second email
loaded with pictures. They all love it. It has saved us a ton of money
and about 50% are on line now.  We have had a few that complained and I
told them they were welcome to drive to my house and bring a floppy disk
that I would load for them so they could bug a friend or relatives that
has a computer to print color copies.  The two stopped complaining. I
wasn't about to take the whole program down because of 2 out over 75
folks we send newsletters to 
Some times you hear from those individuals "I want more, more", and what
can you do for me to make my life easier. Once you start complying with
the "minority" of complainers you find yourself very busy putting out
fires. Resist ! 


Bob , Pres. PCA Chp 190 



-----Original Message-----
From: chapters-bounces at corvair.org [mailto:chapters-bounces at corvair.org]
On Behalf Of mopar at jbcs2.net
Sent: Wednesday, January 03, 2007 10:14 AM
To: chapters at corvair.org
Subject: Re: <CORSA Chapters> Sharing Chapter Members

This may be of interest to some regarding the use of the e-mail
newsletter.
The Niagara Frontier Corvair Club started doing this 3-4 years ago and
we have about 60% of our members receiving their newsletter this way.
I tried getting this going with the western NY MOPAR club of which I am
a member. Out of over 200 members, only about 30 receive their
newsletters this way. Even with the inclusion of color pictures, and
bonuses like our local car show calendar of events, that mail members do
not receive. The majority of the members will not respond, and some
actually get PO'd when they find out some members get color pictures, or
additional materials because they receive it via e-mail.
Back when I was a member, and newsletter editor of the Buffalo
Thunderbird club, I started doing an e-mail newsletter, not bad, 22 out
of 50 members.
But at least 2 members quit due to the fact they were mad that some
people received the benefits denied to members without computers. One
particularly irate guy was mad he could not submit a picture of his car
electronically (digital photo) because he did not have a computer. He
wanted me to drive about 30 miles to take a picture.

A few years ago I brought up the subject at a Corvanatics meeting and
was met with a very bad response. Since then though, Corvanatics has
gone to an available electronic newsletter, which seems to work out
rather well.

Gary Swiatowy
NFCC newsletter editor

Original Message:
-----------------
From:  vairtec at optonline.net
Date: Wed, 03 Jan 2007 14:07:51 +0000 (GMT)
To: bwschug at charter.net, chapters at corvair.org
Subject: Re: <CORSA Chapters> Sharing Chapter Members


----- Original Message -----
From: Bruce Schug 

> Now you have two mailings and an e-mail - the newsletter to those who
aren't on e-mail; the post card which costs $.24 postage; and the e-mail
reminder... Instead of one mailing now you have two and an e-mail. Is it
really worth it? <

Yes -- our chapter's printing and mailing costs for the newsletter to
all members were significant, more than 100 copies per month.  Now we're
mailing only 18 copies per month, few enough to run off on a home
printer or at the quick-print at Staples.  Similarly, the reminder post
cards are laser-printer stock, which we run off on a home printer.
Total costs much less, total effort less too.

Obviously, for all Chapters the situation will vary.  For us, this
scenario works best at this time.

--Bob

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