<VV> Fascinating Honda Accord Advertisement- TOO Cool (No Corvair)

Brown, David David.Brown at bsci.com
Thu Apr 6 00:45:23 EDT 2006


I don't like to send out non-Corvair stuff, but I thought most,
especially the techies would appreciate this: 

Read the info first, then watch the clip (link at the end).

And you thought those people that set up roomfuls of dominos to
knock over were amazing. There are no computer graphics or digital
tricks in the film. Everything you see really happened in real time
exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions.

The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime.

However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a dime to have you
watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled two of them
to make the film.

Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten.

They fell off their chairs when they found out it was for real. Oh,
and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.

Click on the link below or copy & paste. 
http://www.albinoblacksheep.com/flash/honda.php 

Dave
Corvair Houston


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