<VV> GM into "Drag" Racing? - absolutely No Corvair - but funny!

[Mark Corbin]

Sometimes you just have to play the cards you're dealt. Hiring more women
is a good long-range strategy. But making her male staff "handle" things
from a woman's  perspective was just good business sense. Too bad it took a
female head of the department to initiate the move.

Remember the Dodge LeFemme? Missed the market, probably because it was what
men THOUGHT  women wanted.....

-Mark


> [Original Message]
> From: <Sethracer at aol.com>
> Subject: <VV> GM into "Drag" Racing? - absolutely No Corvair - but funny!
>
> Since  women comprise more than 50-percent of 
> the buying public, she realized it would  only help the company's bottom
line 
> to consider them more when designing new  vehicles. Since the design
teams are 
> still very male dominated, Sipes decided to  dress her teams in drag to
force 
> them to consider their vehicles from a female  perspective. Hmmm...
perhaps a 
> better solution than playing dress up would be to  just hire more women.