<VV> Fw: GM dropping CHEVY

[BBRT]

Actually it does do good. Yes, management, bonus, etc. but, the old folks 
who like the old brand know and follow the new log/brand while the new 
younger and International crowd don't have the reservations that they may 
have seen in bad press about the old name/brand/logo. A good logo is crucial 
for advertising; think Mickey mouse (head) shape, think Coca Cola 
bottle-seen an old fashioned small coke bottle lately? Once in a while... 
Think of the Pepsi logo. Playboy bunny. All recognizable. Everyone 
world-wide knows the Nike symbol.

So you drop any link to the bad press, and start anew, sort of. That is the 
idea.

Chuck S
----- Original Message ----- 
From: "Ron" <ronh at owt.com>
To: "The Robbins" <therobbins82 at gmail.com>; <virtualvairs at corvair.org>
Sent: Thursday, June 10, 2010 6:06 PM
Subject: Re: <VV> GM dropping CHEVY


> It's used by top management to justify a huge bonus and raise but really
> does no good at all.
> RonH
>
> ----- Original Message ----- 
> From: "The Robbins" <therobbins82 at gmail.com>
> To: <virtualvairs at corvair.org>
> Sent: Thursday, June 10, 2010 2:48 PM
> Subject: Re: <VV> GM dropping CHEVY
>
>
>> All in the repackaging. Why in the world would Dodge spend all that money
>> to
>> call their trucks simply RAM now?  Like when CAT redid their logo a few
>> years ago, cost them millions to do it and I wonder what it did for them
>> or
>> will do for RAM etc? New names and pretty logos must help the bottom
>> line...
>>
>> Joe R
>>
>>
>>
>>
>>
>> -----Original Message-----
>> From: virtualvairs-bounces at corvair.org
>> [mailto:virtualvairs-bounces at corvair.org] On Behalf Of Rodney Spooner
>> Sent: Thursday, June 10, 2010 4:45 PM
>> To: 'J R Read_HML'; 'AC Woolman'; virtualvairs at corvair.org
>> Subject: Re: <VV> GM dropping CHEVY
>>
>> And the "Chevrolet" FC...
>>
>> Vairy truly yours,
>> Rodneyspooner at corvairgarage.com
>> Riverside, CA
>>
>>
>> -----Original Message-----
>> From: virtualvairs-bounces at corvair.org
>> [mailto:virtualvairs-bounces at corvair.org] On Behalf Of J R Read_HML
>> Sent: Thursday, June 10, 2010 11:30 AM
>> To: AC Woolman; virtualvairs at corvair.org
>> Subject: Re: <VV> GM dropping CHEVY
>>
>> The accountants?
>> Later, JR
>>
>> ----- Original Message ----- 
>> From: "AC Woolman" <ac-woolman at hotmail.com>
>> To: <virtualvairs at corvair.org>
>> Sent: Thursday, June 10, 2010 1:21 PM
>> Subject: Re: <VV> GM dropping CHEVY
>>
>>
>>>
>>>
>>> It is puzzling why the name Chevrolet only appears on the 60.
>>>
>>> ACWoolman
>>>
>>
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