<VV> Will the Corvair Kill You?
BobHelt at aol.com
BobHelt at aol.com
Fri Nov 17 15:05:22 EST 2017
How the heck are you? It's been soooooo long!
Good to hear from you.
I understand your explanation and have seen it in use many times. And I
suppose that it does get results. But my opinion is that the this type of
"new fangled" headline writing was (is) a precurser to the now major problem
of Fake News appearing everywhere. The title it's self
is really fake news.'
That headline may get attention but to me it reads........"Has the Corvair
stopped killing people yet?"
I guess the whole concept lies in the so called Coarsening of the Culture.
Our language has changed too. More slang, more dirty words being used,
less grammatical discipline....and on and on.
Call me "Old Stuck in the Mud" I guess.
Bob Helt, you confess that you risk sounding like "an old fuddy-duddy," but
as a card-carrying old fuddy-duddy myself I am here to opine that "Will
the Corvair Kill You?" is a GREAT title!
I say this as someone who has been dealing with print headlines since 1969
and online titles more recently.
Years ago, a proper print headline for this topic might have been "Is the
Corvair Safe, Hagerty Asks," or the even less interesting "Hagerty Tests
the Corvair's Stability."
Today, headline-writing has evolved into online subject-line writing, and
the purpose is no longer to tell what the story is about, but to entice
readers to click on the story.? That's why so many of them are now phrased as
questions ("Is Donald Trump the Child of Space Aliens?") or the more common
(and less intelligent) "You Won't Believe" format ("They Tested Donald
Trump's DNA and You Won't Believe What They Found!")
While you can argue correctly that the Corvair has been proven to be safe,
whether we like it or not it is still strongly associated with "Unsafe."?
The Hagerty article and video support the conclusion of safety, and the
"Will the Corvair Kill You?" headline gets people to read the story.
It's a great headline because it is modern, intriguing, effective -- and
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