<VV> Early Dash Harness Sources

Dave Morris "BigD" BigD@DaveMorris.com
Wed, 19 Jan 2005 18:49:36 -0600


It's often a case of an engineer never having taken any business classes 
and not understanding the way the business world works.  In any case it's a 
major no-no to "go around" your dealers in just about any industry I can 
think of.

Dave Morris


At 05:41 PM 1/19/2005, you wrote:
>Anil wrote:
>
>>>Not sure if I would agree here. Give the manufacturer a call.
>>>They are good people....
>>>... if I can save 15% to 20% on an order then I will.
>
>I don't understand this. Surely the manufacturers should be selling the 
>parts to the vendors at 'trade' prices, so that the vendors will be able 
>to add their mark-up and offer them at roughly the same prices that the 
>manufacturers do? What this story tells me is that the manufacturers here 
>aren't cutting their larger vendors a good enough deal on their stock, and 
>I would have thought they could a) expect to go out of business soon; and 
>b) incur the wrath of the major suppliers, if they carry on undercutting them.
>
>I thought that was how the car spares world worked (it certainly does with 
>Lotus parts), and this benefits the manufacturer as well as the vendors, 
>because the manufacturer will benefit from the vendor's network of 
>customers, reputation, marketing ability and probably their preparedness 
>to buy in bulk as well.
>
> From the manufacturer's point of view, having (e.g.) Lon or Cal ring up 
> and order 50 harnesses at 20% discount is a lot better than hanging round 
> by the phone and selling one or two for full price (again, I have this 
> experience with the stuff we sell - someone calls me and places an order 
> for 50 of something that we can turn out en masse, they get a MUCH better 
> price than if they only buy one - but as a wholesaler they will still get 
> a lower price, even for a few, because their reputation and marketing 
> network are helping me sell my merchandise).
>
>Cheers
>
>Alan _______________________________________________
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