<VV> CORSA Display Tent
bwschug at charter.net
Wed Mar 2 17:38:07 EST 2005
On Mar 2, 2005, at 12:31 PM, sarahvair at juno.com wrote:
> Joel and all,
> The CORSA display tent is open to any and all Chapters to make use of.
> All you need to do is contact me because I keep the calander for it.
> As Lon said, it is currently in his possession for use during the
> The display will be used at all CORSA conventions during the Car
> Display and then after that the host committee can use it any way they
> Yes, it can be taken to the large car shows. Sometimes we luck out
> and members will carry it between destinations. CORSA will pay for
> shipping of the display one way. You can get just the tent
> application, or you can elect to have the desk set up as well.
So, let me get this straight, this kiosk (display tent?) has been
around for years, but few knew about it... oh maybe people saw it at a
convention, but didn't think twice about what it was or what it's
purpose was. I don't ever remember any communication from CORSA to
myself personally, through the Communique or other means, or to our
chapter, through a simple flyer that would show the kiosk, explain it's
intended purpose, and outline it's requirements for use. NO WONDER IT
HASN"T BEEN USED MUCH!!!
We used to have a nice mall show with a nice display table set up. We
had lots of non-CORSA members stop by. We gained many of our members
this way (the mall closed and we've never been able to find another
But CORSA plans to use it at conventions where it will be shown to
other CORSA members... is something wrong with this picture? Everyone
who participates at a convention has to join CORSA. Are there many
other people milling around who might be exposed to the kiosk and
therefore join CORSA? Doesn't seem to me there are, but I don't know.
TALK ABOUT PREACHING TO THE CHOIR!
If CORSA has any confidence that this kiosk is worth getting in front
of people, they should communicate it's purpose and availability to its
members. Secondly, they should prepare a supply of materials to be on
display at the kiosk - sample Communiques, books, vendor catalogs, the
excellent "Top 10 reasons to own a Corvair" flyer, etc. Finally, they
should copy off some special membership applications coded in a way
that if they were received as member apps, they would know that they
came from the kiosk. This way, the real benefit - or failure - of the
kiosk could be measured.
If the kiosk works and brings in some members, CORSA should make a
concentrated effort to have the kiosk at major shows, which have
already been mentioned.
Bruce W. Schug
CORSA South Carolina
bwschug at charter.net
CORSA member since 1981
'67 Monza. "67AC140"
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