<VV> Being a Car Dealer (was: Toyota - still no Vair)
Vairtec at optonline.net
Thu Aug 12 17:41:54 EDT 2010
> 10 Years I worked in a Volvo new car dealer and it was an experience
My father was a pilot for PanAm, leaving the airline just as jets
arrived. In those days of propeller-driven aircraft and overseas
flights, my father was away from home for weeks at a time. With an
infant daughter (my older sister) at home, he decided to quit flying and
open a car dealership in his hometown.
He opened "Monogram Motors" in Ridgewood, NJ, selling British imports
(MG, Austin, Morris) and Crosley.
He quickly grew to hate it. He decided the reason he hated it was
because he was the owner. So he sold Monogram Motors and joined Lawall
Chrysler, literally across the street from the import dealership.
While working at the Chrysler store, he realized that the problem was
not ownership. It was because, and I quote, "you had to deal with every
joker who walked through the door."
He got out of the automobile business and got in to industrial
manufacturing, where he lived Happily Ever After.
But he told me that "every joker" line at a relatively young age, so it
stayed with me, through my stint in manufacturing, through my stint at
the auto body shop, through to this very day. Today I run a business
that markets to a very specific audience, not the general public.
A few footnotes:
-During my father's ownership of Monogram Motors, he was offered a line
of unknown German imports. He turned it down. Yup, it was Volkswagen.
-After my father sold it, Monogram Motors evolved into a Rambler
dealership. When the Rambler dealership moved out of town to a highway
location, an unknown Japanese brand moved into the building. Others
cars went boingidy-boingidy-boingidy but this new car went
-When the Mazda dealership moved to a highway location, a floor
coverings store took over the building. It's still there.
-When I was an infink, in downtown Ridgewood you could buy 17 distinct
brands of cars from 11 separate in-town dealers. Today, there are none.
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