<VV> GM dropping CHEVY
airvair at earthlink.net
Sat Jun 12 14:18:31 EDT 2010
Chevy just changed its publicity agency. It was Campbell-Ewald since the
teens or twenty's, one of the longest lasting ad agency-client
relationships in existance. All the Corvair promo ads were a work of
Campbell-Ewald. And yes, they are a separate company from GM. The ad
agencies make the promo items, and the client either approves and airs
them, or sends them back to the drawing board.
> [Original Message]
> From: Tony Underwood <tony.underwood at cox.net>
> Subject: Re: <VV> GM dropping CHEVY
> Yesterday, I saw a Chevrolet commercial on TV which mentioned the
> word "Chevy" seven times and in written text on the screen twice.
> Does GM have its own in-house promotions department and/or ad
> agency? And if not, don't they still have the final say on what
> airs and what does not?
> Does GM know there are a LOT of vehicles that they produced running
> around with badges that say "Chevy" on them?
> ( one example )
> ( another one
> Does GM's left hand know what its right hand is doing?
> Does GM actually realize there's no way they're ever gonna stop
> people from saying "Chevy"?
> Is GM being managed by pompous asses?
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