<VV> my Corsa membership increasing idea

[corvairs]

Hi Bill - This is exactly what we did in 2006, 2007 and 2008. But we 
offered a 5% discount to National Corsa members. So far I think we are 
the only vendor who has ever done that.  We were happy to do that 
because we have always been big supporters of Corsa. But I would be 
remiss not to point out that asking vendors to do this is asking them to 
take a signifigant financial  loss for everyone else's benefit. I 
estimate our Corsa discount policy cost us between $5,000 and $12,000 in 
"lost" income over that 3 year period of time. So why on earth did we do it?

1) Obviously for advertising and "goodwill". I would be a rank liar if I 
didn't say that - Of course it's success as a publicity move may not 
have paid off all that well - for example you apparently didn't know we 
did it (!)  but...
2) It helped convince people to join Corsa, which is in our best 
interest (In my opinion)
3) It helped support Corsa, an organization I've belonged to without 
interruption for 35 years. I was fortunately in a position to do this 
because of my business.
4) I hoped it would also increase our sales (see point #1). There is no 
way to know if it did or didn't.

 Lon

www.corvairunderground.com




Wrsssatty at aol.com wrote:
>  
> My other idea for bringing in non-Corsa member Corvair owners?   Approach our 
> vendors and see if they would be willing to offer a small discount  to Corsa 
> members.  The amount could be minimal, say 1%-2% per purchase and  perhaps 
> apply only to purchases over a certain dollar amount.  Also, the  amount 
> discounted per year could be capped at the cost of a year's Corsa  membership so that 
> the end result for the Corvair owner/member would be "free"  Corsa membership. 
>  I strongly imagine that our vendors have a mailing  list that far exceeds in 
> number the number of Corsa members.  These folks  are our best target for 
> recruiting new members.  Let them see that it pays  to be a member of Corsa!
>  
>